Web-increasing role in the insurer-insured Communications
article by Scene Genesis, Inc.
If you’ve been in an accident, chances are you are not satisfied with the quality of the repairs to your damaged vehicle. Instead, a lack of communication or poor checking and / or the Body Shop, which increases blood pressure asserted.
This is why an estimated 30% to 40% of the insured to change carriers after the claim. It’s a huge amount – it’s why you see Erin Esurance over the air and on the web a bit. Esurance wants to ensure that they are top of mind, like a local car dealer or a mattress store. Notice how the insurance companies, which may not be used to advertise at all, now you all the time. (Top 10 insurance advertisers collectively over 125m on TV advertising in 2007)Today we are fickle customers. A bad experience and we cancel and moving. So, what can the insurance companies do not continue?
First, they must stop pussy-footing about using new media as a means to educate and communicate. Smart to use the Web to be used for the communication problem. There should be no mystery in which the car is the repair process – or when it is ready. (See Auto Look for a neat way to see the whole process.) Imagine that the Body Shop on a regular basis to update Twitters sent to you, or you can text directly to the claims you have an accident. Immediacy is the key. People are used for information now mentality because of the web. Businesses and industries to examine how customer service can be expanded with new technology to keep your customers happy and build brand loyalty. just a quick example, the Red Cross uses Twitter disaster warnings. Would not it be great if you contact the operator of the steps that you file a claim quickly if you are in the areas affected? If I knew exactly who to turn to, when and how it could be reduced by the use of resources on their side, and wasted my time. Discuss Maintenance services at low cost. Not to mention the flexibility and personalization. Insurers – the need to talk to me and I’ll let you keep me around as a customer. Like any high-value relationships, communication makes it work.



