High Tech Requires High Touch
Social Media has certainly reached the top of the list of hot business topics in the last decade and is at the forefront of our consciousness as a company, we are in the next decade. But not the high technology of social media really produce the same results as a warm handshake and a conversation face to face with your friends? In terms of development of real activity, real relationships and real references, Social Media network has replaced face-to-face?
When it comes to networking and guidance, who knows more than Victoria Trafton of the Guidance Institute, which advocates a strategy clearly designed to use social media. “Social Media is a complex landscape, and sometimes requires an expert to help develop a good strategy for planning and interaction map.” Trafton is an expert in the use of network face-to-face to generate business through referrals, and believes that the rise of social media has not replaced “live” networks, but instead created a need for more personal interaction with business contacts. Trafton says, “the networks face to face with a great value in that it provides authenticity, trust and value. Networking in person creates a deep, meaningful relationships, enabling people to connect in a way that social media are not. Technology can often be isolated. So I think that high technology is driving the need for networking through high-touch face-to-face. building relationships through networks of face-to-face can bring a solution to one of the potential problems of social media. Trafton said: “There are problems with social media, if it does not create two-way communication. We should encourage two-way communication bridge, which connects to each other by more than just songs, if we want to develop relationships through social media. ”
Trafton plans to launch a “short list” to learn and maintain its network, leveraging the benefits of technology. “We all know that conversations with social media has completely changed the face of marketing. Social Media messaging has taken on an individual level and should be considered when building a network - networking issues that face-to face to improve.
Build relationships and generate significant business referrals clearly achieved by networking face-to-face with the mixture of social media offers benefits, and adherence to key clients include companies such as Trafton reminder. “The use of social media, it is important to provide authenticity, trust and value, networking face-to-face.
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