The Art of the Stunt–How to Grab Publicity For Your Business or Yourself!
They must learn the art of school publicity stunt Publicity.
I’m not talking wardrobe of Janet Jackson “Malfunction” just rakes. This is inspired!
Last winter, before an actor in New York City hit a home run for him and the Swedish retailer IKEA furniture, a play based public relations. On Monday, January 7, two years ago, Mark Malkoff, IKEA move, while his New York apartment was “fumigated for cockroaches. The story is that he is nowhere to stay (funny, his wife seems to have found a place!) So he phoned and Nils and Sven is IKEA and asked if he could have an evening pajamas.
Not in itself is marketing, human IKEA welcomed with open arms. Malkoff stayed for several days. The result?
Both IKEA and comedian scored big time. Malkoff got publicity and immediately obtained a documentary of the transaction (ie advertising later). It was also at the heart of his other companies crazy, 171 Starbucks where he visited all 171 Starbucks in New York a period of 24 hours.
In a win-win Classic, IKEA has kicked goodwillometer “a few notches and tons of extra eyeballs animate to My normal retail chilly
The actor has come to the right place. IKEA is no stranger to unconventional marketing. The Swedish innovator in the Japanese subway dressed with IKEA furniture. IKEA bus shelters in Manhattan dressed to show that IKEA could do “all space” beautiful. ”
It is not difficult to think of these things. I always have a great flow of ideas to promote my Step into the spotlight! book. The difficulty is that the courage to implement.
Especially if you can not or do not want, throw in a ton of money.
It is easy to do things like this if you have a thick wallet or renewal of an annual marketing budget that will expire if you do not. Therefore it is not as impressive as mounts a Hershey’s Kiss huge on top of the Empire State Building in New York and get old apprentice “or do they not?” Finalist Amy Henry and Nick Warnock (as it is easy to forget, some years later) for a rapid public kiss.
Or for a company of bra to go ahead and send a 100 beautiful women in London, England intersection opposite the National Gallery. The women, wearing only a bra and panties, stopped the traffic to show the new company Wonderbra Multi Plunge Bra. The ripples are spreading quickly across the ocean.
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