In Outside the U.S., Western Europe is the second largest market for digital control systems. The United Kingdom is by far the largest market in Europe, but countries like Germany and France caught up quickly and is more and more, including digital display outdoors almost every day.

Advertising is perhaps the main reason for growth in the digital screens in Europe. It is much more appealing and attractive than the traditional print media that digital advertising is to get a much better become an advertisement.

But the digital display, not only to stop advertising. Beyond advertising, the screens of all types of effects throughout Europe: public information, promotion, brand awareness and television companies (often in gyms and other places offer Infomercials are used) are some other uses for digital displays.

Industries

As in the U.S. market, there are industries clearly dominate the industry advertiisng digital. By far the largest user of the display signal is weaker. Since the year 2008 and a joint study by Screen Digest and the media golden noted that the point of sale (POS) screens is 32% of European institutions in general.

However, there are other leading industries in Europe. Thank you to the European rail network, complicated and complex and the increased popularity of other public transportation is the transportation industry, just behind with 26% of retail establishments.

Entertainment and hospitality with a combined 22% of industry. However, when it comes to areas such as health facilities and digital signage in foreign countries – Europe is lagging behind the U.S. market behind only 4% of the total installed – such as market care.

However, in these two sectors will be expanded to recognize that hospital administrators on the dramatic potential of digital signage and advertising, awareness of benefits other than take a screen outdoors (strong increase in audience) is now more than the cost of insurance, the digital signature weather outdoors.

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