Since the reform and opening, a businessman has created a crafty Yiwu commodity market “myth.” After 90 years of last century, the trend of the times and the great advantages of commodity markets has led to the rapid development of the jewelry industry, jewelry is now Yiwu International Trade City in the professional market, jewelry , Jewelry Street weighed on the secondary market and the sale of gold jewelry around Fuyuan Square, engaged in the production and operation of over 8,000 companies. The combined effect of a powerful industry in the country unique and deserves to be the leader to Yiwu is also known as the capital of the jewels in China. ”

Yesterday, success does not mean that bright tomorrow. Amendment to the current international economic situation, market structure hesitant, we have a keen awareness of a crisis anywhere in the development of the road is treacherous, if not the same vigilance will be flooded by the tide of time.

“Wallen disorders”, “Wen boiled frog” Korean Wave ”

Industry internal and external Yiwu jewelry jewelry, as in previous years, the fire company, forcing many people to follow suit. Despite the tremendous development of industry, employment has reached 15 million euros, the value of annual output has exceeded 120 billion dollars, but a closer examination of the jewelry industry in Yiwu, but is a “wall” of giant, and its R & D, technology competitiveness of these marks are not holding strong basis. As businesses are highly variable, and the operational level is not high in the future to accelerate the process of globalization, technological innovation and accelerated the shortening of product life “disease of the walls is likely to evolve into “functional” disease, or even a loss of efficiency battle.

Relying on the attractiveness of the formation of the International Handel city, many Chinese and foreign buyers have flocked to Texas, “former shops and factories, the monster of” shape so that operators are not well managed, the product can be sold at home and abroad has the advantage. But the ideological inertia is also made of this. As everyone knows, that the progress of society, the business model has changed A few years later, the movement of goods is no longer rely on the market, but in productive enterprises through various means to direct flows to a new model terminal. Therefore, the current market conditions, a skillet comfortable large skillet, however, that the temptation comfortable stop “jumping” when the water temperature reaches a certain degree of heat, etc., in an attempt to escape was too late .

After years of development, the jewelry industry in China, was one of Yiwu, Guangdong, Qingdao model tripod. Exclusive International Trade City has the advantages of radiation, jewelry Yiwu early: From a technical standpoint, but more than Canton R & D on the part of speech, Korean enterprises in Qingdao, though. If the financial crisis strengthens, people on the domestic market increasingly occupy.

In recent years, with the constant drama broadcast throughout China, “Korean Wave” is a kind of fashion, led South Korea to send clothes to sell in China. Although South Korea jewels in the Chinese market is not “cause trouble”, but cultural transmission, so that people on the conscience of South Korean jewelry is very high, the combination of culture and effects on market resulting from trade that can not be underestimated, once the channel shape, it is possible that swept the country. Presumably, South Korea, Qingdao jewelry can not be located in a quiet market European and U.S. decreases, Korean jewelry with 1.3 billion people is bound to approach the Chinese market.

In Guangdong, the business of jewelry taken in the horizontal and vertical channels outside the building, although no radiation as a platform for world commodity markets, but the province of a domestic manufacturing opportunities marketing. In Shenzhen, will assume the financial support of Hong Kong, and fashion jewelry and accessories of the benefits of premium products in the coming years most of the upscale market.

The internal market, “Wolves are now the beginning of the slow reaction step by step passive, the possibility of losing, and if the domestic market by other airlines cut and cut, jewelry, Yiwu market, the company does can not remain rich, is questionable.

“Winter Games” get rid of the OEM rules.

Continue after the consolidation of power.

The financial crisis, the industry “winter”, the operators of the jewelry shop across the sample and works for change, “the template, we need the winter” “Come Out”, jointly organized with other companies to promote the healthy development of “Games.” The company according to its characteristics, can choose to research and product innovation in the sprint win, “can also choose to manage Internal and improved product mix in the race, but also the possibility of creating the brand “long distance race.” strength of these firms are more a “sport” is not just an inner strength in depth to Once the forcing, but also to fight for the “all-around champion,” an honor to be a model for other companies to set.

The foreign trade situation reversed, you can just “force” OEM enterprise rid of “chains” and let the companies have since started a new development. But soon, many companies lack the canal construction, marketing aspects of real world experience, not start. I think as long as the scrutiny of the market, no other company can find its own way. N.. 100 the following example, employees of small businesses do a good job market, the first “” two to three hundred employees of the companies have a number of capacities, to make a market “line”: the market large companies should be prepared to see the full presentation and implementation of brand strategy, the “point” to “online” combined “noodles.” With the sustained growth of national economy, people will exercise consumption of jewelry lifestyle disc quickly. own brand, his own jewelry business channel could eventually be rewarded.

Today, a number of European and American countries increasingly stringent environmental requirements of jewelry. To fight against fair competition in the Shin Kong jewelry companies and organizations under the leadership of the National Technical Standards Committee of fashion accessories subcommittee jewelry techniques implemented by a number of technical standards and industry products to help the industry promote the standardization of production, the prohibition of harmful content on the jewelry market. In 2008, one after another case occurred in melamine powder, melamine egg cases, all manufacturers offer a vivid teaching materials. If you do not pay attention to product quality, non-compliance “rules of the game,” The result is that firms disaster welcome. Previously, the lead content in excess of Yiwu jewelry have been recalled business in place to do business has been decimated. development for long term, companies must continuously improve product quality to the hidden dangers caused by hazardous substances to eliminate outdated.

We remember Shangshi 80 years, Hong Kong and Taiwan films, television series aired in mainland China has brought the world “Bell-bottom,” Pop, and now broadcast caused Drama “Han group of women” and called for proof that the strength of the wave of the culture of fashion. Popular Fashion Jewelry is a philosophy of life, a life philosophy as guides, you can create opportunities for the mass consumer. Yiwu jewelry industry attended a large group of companies, including many powerful corporations. “Let the people, the mountain”, co-sponsored a number of high profile cultural activities is not difficult to remove. If a company can start from the image of the product packaging, celebrities such as awareness, product demonstrations, beautiful models and information can the network, combining entertainment, games and so on. Associations may organize cultural activities, and able to integrate different modes of shooting film and television. Through various efforts to bring jewelry and pop culture combine to give consumers a better idea and more purchases, and the prosperity of market Yiwu.

The times are fast growing, market structure, business model evolution in time, the jewelry industry in Yiwu that way out of the city of international trade and associated business model, so consistently exceeded that in order to maintain a long-term leadership.

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